January 2010

Aristocrazy is launched by the Suárez family with a clear objective: The desire to reach a greater public based on a collection of accessible luxury items. Nevertheless, there is no compromise with regard to the Suárez values of quality and excellence. This marriage of jewelry and fashion creates a new concept: High-end Jewelry.

May 2010

Creation of the Aristocrazy Serpent. This is the beginning of our Savage collection, one of the most characteristic of the brand.

August 2010

Shooting of the first international campaign footage “Aristocrazy New York” by Scott Schumann, The Sartorialist.

October 2010

Opening of the Flagship Stores Goya & Serrano.

October 2011

Creation of the Aristocrazy Crocodile. These new icons which are added to the Savage collection.

February 2012

First Edition of MBFWM. Aristocrazy presents its first catwalk collection with a showing in a unique scene.

June 2012

Shooting of the third international campaign footage “Aristocrazy London” by Tommy Ton (Jak & Jil).

February 2013

Second edition of MBFWM.

April 2013

Opening of our Flagship Store at Ercilla, Bilbao. This store has a special sigicance because it was the founding store of the Suárez Jewelry group and Aristocrazy picks up be baton with pride.

May 2013

The initiation of our international expansinn kicks-off with the opening of our first Flagship Store in México.

June 2013

Shooting of the fourth international campaign footage “Aristocrazy Ibiza-Formentera” by Eugenio Recuenco. Eugenio also directs the first Fashion Film of the brand with “8mm of Memory”.

February 2014

Third edition of MBFWM.

April 2014

Opening of our Flagship Store in Paseo de Gracia, Barcelona. Aristocrazy presents its new store concept with an old pharmacy converted into a jewelry store.

April 2014

Presentation of the “Game of Thrones by Aristocrazy” Collection.

June 2014

Shooting of the fifth international campaign footage “Aristocrazy Paris” by Camila Fálquez.

February 2015

Presentation of the Luxe Diamonds Collection. Aristocrazy launches its High End Jewelry collection.

June 2015

Shooting of the sixth international campaign footage “Aristocrazy Milán” by Sergi Pons.

February 2016

Introducing Isola Collection

June 2016


This web uses cookies to enhance your user experience and that of third parties derived from your use of our web, of social media, as well as to improve the usability and information of it with Google Analytics. Personal details are not consulted. If you continue to navigate we consider that you accept their use. You can change the configuration and obtain more information in Privacy policy.