Aristocrazy was founded in 2010 as a fruit and extension of the Suárez family's legacy. A new concept in jewelry conceived in Madrid that burst onto the scene, creating a unique community through jewelry with designs of the highest quality.
The pillars that sustain Aristocrazy are quality, exclusivity, and design, with perfection as the main guideline of the process.


We design and manufacture our jewelry using artisanal processes, working exclusively with precious metals such as sterling silver and 9K, 14K, and 18K gold, and precious stones individually selected by our expert gemologists of natural origin, with the exception of our lab-grown opals.
Due to their origin and nature, each of our gems is unique and different. Precious stones are distinguished from common minerals by their beauty and rarity.
All Aristocrazy gems possess excellent color and purity and undergo a top-quality cutting and polishing process to achieve perfect proportions and a unique brilliance that maximizes the qualities of each piece.

At Aristocrazy all our stones undergo a cutting and polishing process of the highest quality to achieve perfect proportions and a unique shine that highlights the qualities of each stone to the maximum.
From this exclusive raw material, we give life to unique jewels with personality and their own identity that represent the DNA of the brand.
Due to the Precious Metals Law, all our pieces are chiseled with a punch that certifies, through an officially accredited workshop or laboratory, that it is a precious metal.
Tips for your jewelry
Due to the high quality of our raw materials, it's essential to take good care of your Aristocrazy jewelry. We want it to last a long time, so here are a few tips to extend its life and get the most out of it.
CAREFUL
- Before wearing your jewelry, check the clasp and the setting of the stones to avoid loss.
- Handle your jewelry with care.
- Protect jewelry from impacts, even diamonds can break or scratch in case of repeated blows or impacts.
- Avoid contact of your jewelry with perfume, creams, cosmetics, cleaning products, and other chemicals.
- Remove jewelry when showering or washing your hands.
- Don't wear your jewelry in the ocean or pool; salt water and chlorine can damage it, causing it to lose its shine.
CLEANING
- Clean your jewelry regularly with a chamois. If it contains stones, for optimal cleaning, it should be cleaned using an ultrasound technique.
- Once a year, take your jewelry to your nearest store to have it checked, cleaned, and given back that unique shine with a bath for silver pieces and a polish for gold pieces.
HOW TO STORE YOUR JEWELRY?
- Don't leave your jewelry stacked to prevent scratches.
- It is advisable to store your jewelry in a velvet bag.
- Store them in a cool, dry place, away from humid areas.
Tips for your watches
It's also essential to take good care of your Aristocrazy watches. We want them to last a long time, so here are a few tips to extend their life and get the most out of them.
CAREFUL
- If it is not watertight, we recommend not getting the watch wet.
- Avoid contact of the watch with perfume, creams, cosmetics, cleaning products and other chemicals.
- Don't wear bracelets on the same wrist and try not to sleep with it on to avoid scratching it.
- We recommend inspecting our watches between the first and second year to verify the battery and movement are working properly and to ensure their water resistance.
CLEANING
- Clean the watch face and case regularly.
- Learn about the materials used to clean your watch properly.
HOW TO STORE YOUR WATCHES?
- Store your watch in its original box or in a special case for this purpose.
- Do not leave your watch stacked with other jewelry, to avoid scratching it.
THE ARISTOCRAZY WATCH
The Aristocrazy watch is electronic and battery-powered. Its mechanism consists of an extremely stable quartz crystal oscillator, which, together with an integrated circuit, achieves an excellent degree of precision.
Your Aristocrazy watch is made with top-quality materials. A piece handcrafted by highly skilled watchmakers.
ARISTOCRAZY WATCH WARRANTY
Your Aristocrazy watch has a two-year warranty in accordance with the terms of this warranty.
The warranty on your Aristocrazy watch covers defects that may arise from manufacturing defects that existed at the time of purchase, under the terms established by the General Law for the Protection of Consumers and Users.
The warranty is only effective if you present the purchase receipt and the warranty certificate duly completed, stamped, and dated by an official Aristocrazy establishment at the time of purchase.
During its validity and upon presentation of the valid warranty certificate under the specified terms, your watch will be repaired or replaced by Aristocrazy, subject to examination and decision by Aristocrazy Technical Service.
The following are expressly excluded from this warranty:
- Damage resulting from improper use of the watch.
- Watches that have been tampered with by personnel outside the Official Aristocrazy After-Sales Service and that have been altered beyond our control, as well as the use of inappropriate batteries.
- Alterations and damage caused by corrosive acids and other products.
- Normal wear and tear and aging of the watch's appearance.
- The battery change.
- Loss or theft.
WATCH SPECIFICATIONS AND USAGE TIPS
- WATERPROOFNESS: Your Aristocrazy watch is water resistant to 5 atmospheres (50 meters). If the case is opened for battery replacement or other tampering, have the water resistance checked at an Aristocrazy retailer.
- ANTIMAGNETIC: The module of your Aristocrazy watch may be temporarily affected by strong magnetic fields, slowing or speeding up the watch's performance. The watch will resume normal winding once the magnetic field has passed.
- AVOID STRONG SHOCKS: Your watch can withstand movements and shocks that can occur in normal life, but not extremely strong shocks.
- AVOID CHEMICALS: If your watch comes into contact with products such as gasoline, nail polish, adhesives or paints, discoloration, deterioration or damage to the case, bracelet or other components may occur.
THE ARISTOCRAZY DIAMOND
Our diamonds are of natural origin and are individually selected by the expert eye of Grupo Suárez's GIA-certified gemologists.
Our tireless pursuit of excellence, design, delicacy, and trends leads us to make every moment the perfect occasion to show off our diamonds.
A DIAMOND FOR EVERY OCCASION
There is no precious stone that can compare to the unmistakable brilliance of a diamond.
This precious stone is found in the most remote places on Earth. The extreme conditions of heat and pressure required for its formation make the diamond one of the most rare and desirable gemstones in the world.
All diamonds share certain characteristics that allow us to compare and evaluate them.
These characteristics are called the 4Cs: COLOR, CLARITY, CUT, and CARAT. Our gemologists carefully select them to offer our customers the finest examples.
Aristocrazy diamonds travel with the Kimberley Certificate. This certifies that they never come from conflict zones. The Kimberley Process Guarantee Clause is the system that guarantees our customers that the diamonds they purchase do not come from countries or zones of armed or political conflict.
Learn more about our diamonds here.
Quality Assurance
Punching Regulation on Special Pieces: For parts where it is not technically possible to comply with the punching requirements (whether by punching or plate), the "grade" of the metal and the ARISTOCRAZY identification will be indicated with a label.
Aristocrazy Care
Aristocrazy Care es un servicio de mantenimiento de joyas, una oportunidad para darles una vida más larga.
HAVE WE NOT RESOLVED YOUR DOUBTS? CONTACT US
Schedule from Monday to Thursday from 09:00 to 17:30
Friday from 09:00 to 14:00
Call to
91 575 71 80
Email us at
customersupport@aristocrazy.com